Remember the saying, “if it ain’t broke, don’t fix it?” In an age where
many industries are moving toward technology over people, thus,
eliminating the need for human interaction, traditional banking methods
have fallen by the wayside. Banking is a relationship that should be
nurtured between individual and bank, rather than between an individual
and their mobile device. These everyday-transactions mean more than just
depositing checks and getting your hard-earned cash out of the bank --
it’s about personalized relationships that allow bankers to help
customers’ ever-changing needs during every season of life.
According to Allen Hudson, president of the Dallas Banking Center at NDBT, there are three integral ways in
which relationship banking can benefit you:
- A relationship is established - Because a deeper
relationship is formed between the customer and the banker, a more
holistic understanding of financial needs and goals is established. This
allows bankers to serve their customers in a specially curated way with
one-on-one advising on how to achieve financial success.
- Financial knowledge is gained - Relationship
banking allows personal advisors to administer their expertise on each
financial matter one-on-one with their advisees. These financial
conversations facilitate opportunities for a higher level of customer
service and understanding of each facet of the banking process, while
meeting the advisee’s needs and goals specifically.
- Children and families benefit - Through adopting a
relationship with a bank, customers not only set themselves up for
success, but also prepare their children for a future of financial
freedom. Being transparent about money and modeling good money
management habits allows parents to demonstrate the value of being
money-wise to their children. As a result, it is common for banks to
administer their services throughout multiple generations.
Does your bank provide services for smarter choices in business and
life, while engaging with you through relationship-based banking? If
not, consult one of our financial experts at NDBT today
about your short and long-term goals. Visit
www.ndbt.com
for more info. Member FDIC.
